A number of Hooters franchises are diving headfirst into the cryptocurrency craze. Chanticleer, a company that runs several Hooters restaurants, has announced plans for a blockchain-based rewards program. "Eating a burger is now a way to mine for cryptocoins! Every meal enjoyed at any Chanticleer Holdings brand will accrue currency for the consumer that can be used for future meals or traded with other consumers," the company explains. "It transforms traditional consumer rewards into something that the consumer can control."
Chanticleer's overall vision is to have customers utilize Merit, their cryptocurrency, which runs on the "same infrastructure and principles of Bitcoin, Ethereum, Ripple, Litecoin, and more," across all of their other brands, from American Burger Co. to Burgers Grilled Right (BGR) to Hooters.
"Use your Merit mined by eating at Little Big Burger to get a buffalo chicken sandwich at American Burger Co., or trade them with your vegan friend so he can get a veggie burger at BGR," Chanticleer’s CEO Michael Pruitt said. "And that’s just the beginning."
Following the announcement, Grub Street reported that Chanticleer’s BURG stocks experienced a near 50 percent increase, which falls in line with the reaction that a number of other companies have had to their cryptocurrency-centric ideas.