Deemed Netflix's next big series, the new show Narcos has been generating a lot of positive attention this month, as a second season was recently announced. Based on the life events of infamous drug lord Pablo Escobar, the show breaks down the particulars of how exactly the US came to know cocaine so intimately, especially during the 1980s. The show excels at depicting the intricate politics of selling and buying cocaine during the time and how it became massively popular on the party scene and even on Wall Street.
However, the show left out one significant detail that left a Redditor, along with the rest of us, curious: why exactly was cocaine so popular in the U.S. during the 1980s? There were several great answers that help us better understand what set the phenomenon off:
1. Marketing.
[–]Red_pill_junkie explains:
[–]deezniggadeez agrees:
3. In the words of Rick James, "Cocaine is one helluva drug":
Cocaine has always been a party drug because it tackles 3 major partying requirements:
[–]Thirdnipple79 2 points 1 day ago
With the proper marketing, right location, and increased need for an excessive party drug, it doesn't seem like cocaine was a tough sell to clientele in L.A, New York, or Miami during the 1980s.
For Pablo, tapping into the market at the right time and at the right locations made him the seventh richest man on earth, profiting a net worth of $25 billion before he died at the young age of 44.