New York Fashion Week: Men's is certainly game for a little experimentation. Since its inaugural outing last year, the men's-focused fashion week is doing everything to establish that New York is one design capital that can't be slept on. But it's not just about fashion shows and celebrity attendees; New York's designers are doing everything they can to put on for their city—even letting shoppers cop runway looks the moment they step off the catwalk.
Nautica—looking to add some technologic twists to the average fashion week runway show—will be offering five distinct looks for sale directly following their NYFW:M show. Featuring everything from knitwear to outerwear, the gear will be live on the brand's webshop hours after it debuts on the runway at 3 p.m. on Feb 2.
Shoppable runways aren't the only tech that Nautica is tapping for it's show. Aside from livestreaming the runway and a Nautica-exclusive Snapchat geofilter, the brand will be utilizing Twitter's "Twitter Mirror." Just like prior uses at award shows, the Twitter Mirror will allow backstage attendees to autograph, hashtag, and physically interact with their tweets.
With these technologic touchces, Nautica is bringing NYFW:M into the 21st Century.