Quartz released new information from Morgan Stanley speculating that the "athleisure" clothing market will make up to $83 billion in sales by 2020. Morgan Stanley sent a detailed note to investors with activewear holdings in their portfolios advising them that their stock could boast considerable returns over the next five years and beyond. In other words, they said if you have stock in any athletic wear company already, hold onto it for the foreseeable future, and if you don't, now is the time to get your hands on some.
Morgan Stanley's assessment attributes the projected growth in sales to the rising interest in health and fitness across the globe. Most of the sales for the athletic wear market has been seen in the U.S. and China, with the case of China being explained by a growing middle class that has more consumer power than ever, as well as more leisure time.
Beyond that, the "athleisure" trend as a stylistic choice is taking off across the globe, according to Morgan Stanley's findings. They found that people everywhere are wearing athletic clothing whether or not they actually work out in it, and the trend is affecting sales of non-athletic focused clothing brands.
Unsurprisingly, Nike is set to make the biggest gains from the projected growth of the athletic wear market. This is, according to Morgan Stanley, because Nike invests more than any other athletic wear company in research and development for new technologies. Their research and development has brought us the likes of insanely popular technologies such as Tech Fleece, Flyknit, Lunarlon.