Wood Wood is a strange label to me because of how they can simultaneously rock with both minimal and "holy shit, that is A LOT of pattern happening" vibes, so it continually throws me for a fucking loop. But their S/S 15 collection is way more good than bad. We saw it back during Market Week and I really got behind the idea of the NTBT tagline, which stands for "Not To Be Trusted." Talk about a fire phrase and, when dropped into casual conversation, is straight up hilarious. This shit really makes me want to ride a bike, which is a very strange feeling since I don't own a bike currently and have not ridden one in the past two years or so. It just feels like if you live in Denmark and design clothing, you probably ride your bike everywhere and drink high-end coffee and smoke designer cigarettes, while also getting into various misdemeanor-level shenanigans. What an existence that would be—one that couldn't be more decidedly different than my current routine of hitting the gym once a month and slowly wasting away with disgusting coffee and basic, mainstream cigs.
