Supreme is certainly, without a doubt, one of, if not, the most hype-centric brands out there. It relies on the rabid fandom of its followers to line up and cop exclusive merch, but if you can't do that, what other options do you have? ENTER CATSUPREME.
Catsupreme is pretty much an attempt to curb any real appeal that Supreme has by offering "next-level streetwear" and "affordable hype for the whole family, pets included." Taking "the word 'hypebeast' literally," Catsupreme wants to sell you "cartoon renditions of expensive apparel featured on a cat's voluptuous body, instantly cheapening the aesthetic and making it more affordable for everyone." Except, it's missing one really important point about Supreme: YOU ARE PAYING FOR THE HYPE. You can't just start a label, call it "Catsupreme," draw tons of parallels to the brand in your Kickstarter description and then try to usurp the brand by offering something completely different. This is a classic "apples to oranges" situation. Catsupreme can never succeed and become Supreme because it's doing the exact opposite of what Supreme does by making affordable, available products.
Unfortunately, the campaign is already pretty much funded from what I can only assume are the cat's 5,000 followers on Instagram, so this is all kinda a moot point. Either way, one thing's abundantly clear: Idiots on the Internet fucking LOVE cats.
