It’s a beard. No, look closer, it’s a squirrel. With dudes actually starting to stick flowers in their beards, the trend of having facial hair is peaking. If flowers aren’t convincing enough to shave off your prized hair follicles off, or the fact that women aren’t digging beards anymore, Schick’s new ad campaign might just get you to grab a razor.

The print ads from New Zealand feature dudes with creepy squirrels hugging their faces, and is a call for men to “Free Your Skin.” Like we said, these ads will surely do the trick. Just look at it and tell us that it doesn’t look like the cheeky animals are humping, and looking to hide a nut in these men's jaws—hiyooo.

[via Esquire]