iBought is a magazine all about what people, who design things you purchase, buy for themselves. Yes, it's a magazine that documents pure, unadulterated consumption. I like this style of publication because it reminds me of OG menswear blogs. The Instagram flex is nice, but it's not as good as the blog "shopping post." When ya boy was in Osaka, I went into this bookstore and they were selling this book all about, like, Hiroshi Fujiwara's favorite shit. I didn't buy it, but instead bought this really thick compendium on military clothing. I got back home and the guys from Inventory dropped a post on that Fujiwara book and I was like, "FFFFFFFFFFFFFFFFUUUUUUUUUUUUUUUUU."