As a company that started out peddling merchandise from the back of a surf van, East Coast-based New York Sunshine has come a long way in the pursuit of building its brand—gaining a budding customer base, opening its Southampton brick and mortar, and releasing impressive collaborative projects throughout the years.
This week, the label continued that quest by releasing its spring/summer 2014 lookbook comprised of athletic-inspired gear that nods to the company’s biggest muse: New York City.
Photographed by William Kaner, the black-and-white lookbook features a range of polos, button-downs, sweatshirts, jerseys, and tees that deftly transition between the realms of street and surf style.
Enjoy images from the lookbook above, then head over to NYS’ website to cop your favorite items from the brand's current collection.
