Ronnie Fieg’s rise to the top of the streetwear food chain is well documented through blogs. Just look outside his shop’s Broadway location on any major release, and you’ll see a line of fans clamoring to get their hands on the latest items. He started building his empire one collaboration at time and now he’s debuting his first full-fledged collection under the Kith banner.
Hypebeast recently sat down with the creator of all things cool to see how he got into fashion, what his new collection is made of, and what’s next for the Kith brand. A few excerpts are below and you can read the rest of the interview here.
On getting into designing:
"I had always wanted to get involved with fashion and luckily, I was able to do so with footwear in 2006 when I was given an opportunity. I’ve always loved apparel just as much as footwear, it just wasn’t my primary focus and most of my experience comes from footwear, but now I’m a lot more educated and I have lot more to learn. It’s only the beginning, and this is just the first real collection and I’m really happy with how it came out."
On fabrics for his first full collection:
"The idea behind the project was to create a collection that would really have a multitude of different fabrics such that when they come together, it would create something that people had never seen before. But mixing fabrics doesn’t make sense until you actually see the product itself, so it was daring/risky, but I had nothing to lose."
Where Kith apparel is heading in the future:
"You’re going to see us create a classics line.
What we notice in our retail state online and in-store is that with basic pieces, they’ve always sold out. That’s not the mentality I want to have for these seasonal pieces – it’s okay for some to come and go, but for our basic staple pieces, we want to build a business that will let people shop for our classic Mercer Pants, hoodies, T-shirts, jackets, etc. year-round."