An anonymous Imgur user has been enjoying some internet fame lately with his brilliant renovation of the typical movie poster. By adding simple animations to film ads, this amateur artist has brought them to life. The movie poster GIFs on focus pop culture favorites like The Hunger Games and The Dark Night, giving viewers just enough action to ramp up excitement without revealing any spoilers. Take note, movie industry. The bar for ads has just gone up.

RELATED: The 75 Most Iconic Movie Posters of All Time
RELATED: These Alternate Movie Posters Reveal What Oscar Nominated Films Are Really About

[via DesignTaxi]