Who popularized it: A$AP Rocky
When we were influenced: 2011
It's hard to imagine one without the other nowadays because the line between high-end fashion and streetwear is pretty much gone. But a few years ago, it'd be tough to find someone mixing labels from the two then-separate worlds. A$AP Rocky came into the fold and, from a youthful perspective, fucked the game up. Mixing lofty high-end brands like 3.1 Phillip Lim or Balmain with streetwear brands like Bape or Black Scale, it was pulled off using a subtle mixture comprised of dark tones and good tailoring. This not only led rap fans to try the same, but it made brands re-think their entire direction.