Who popularized it: Cash Money
When we were influenced: 1997
While by no means were they the first to rock the same gear together (there are plenty of predecessors in the rap game showcased affilitation via gear), but the way in which Cash Money's Hot Boyz did it was something that made fans want to copy. Whether it was red leather jackets, tall white tees, or no shirt at all, the Hot Boyz made sure they came through looking like a cohesive a unit—something many larger rap groups struggled with. Looking like an individual was tossed to the side to make room for crew love.