Who popularized it: Pharrell
When we were influenced: 2004
Skateboard P really put Bape on the map when he introduced its popular all-over camo print hoodies in the early 2000s. He popularized them so much that he built his own brand in BBC/Ice Cream off the strength. Ice cream cones, beepers and cigarettes became the new all-over print preference for hoodies and we ate that shit up.