Russ Karablin, the creative mind behind 2012's popular COMME des FUCKDOWN, and his SSUR team travel to a shooting range for the spring/summer 2014 collection. Here, we get a preview of the upcoming lineup full of badass imagery.
Guns and phrases like "Mean SSUR" and "Shooters" are used on the all black garments. Constant reminders of Russ's background in New York City are also present, with references ranging from the nickname Empire State, to a map layout of Manhattan, and even the iconic "New York Fuckin' City" insiders joke. A nod to legendary gangster film Goodfellas is found on a snapback cap as well.
Look out for the collection to drop real soon.