U Clothing is coming straight out the U.K. with serious fire. In fact, this shit is so dope that it might just claim the crown when it comes to minimalism with key detailing. There are plenty of basics that are anything but, and the athletically-inclined gear straddles that fine line between cozy boy and straight cleanness.
When the pieces do venture out into prints, the results are familiar but actually unlike any other camos or florals out there. Inspirations in this season range from classic menswear staples to military-influenced pieces to straight up track and field gear, and it all comes together in the spring/summer 2014 lookbook. As U Clothing exhibits, truly great style isn't about standing out or catching the most attention. It's about putting together cohesive 'fits that exude a certain type of personal expression and individuality. If 2014 is all about finding your personal groove and honing in on a dope, timless look, then U Clothing is a brand you need to get on board with to help you along this path.