Copenhagen-based brand Rascals pushes forward with its latest lookbook for fall 2014. Boasting street sensibility and vibes of vintage sportswear, the gear itself is matched with imagery that takes viewers on a nighttime tour of the Danish capital; across the lakes, with stops at kiosks and casinos along the way, to create an atmosphere that upholds the brand’s roots in creating a vision that is “inspired by real people”.
Perhaps most interesting about this lookbook is the genuine examination on what is happening with Danish culture on the level of street culture, and what type of product is bubbling to the forefront of Scandinavian style. This season, Rascals pushed a strong element of athletic gear seen in mesh detailing, details that evoke old-school uniforms, and yes, even a velour tracksuit. The mix of sportswear and streetwear coming out of Scandinavia, and Denmark in particular, is definitely something to keep track of, and Rascals is about to join the leaders of this genre.