Jolly Rancher (the Hershey brand) narrowly avoided a Twitter beef with the street art world recently following an ill-advised tweet and Photoshopped image of 5 Pointz. The tweet read "5 Pointz untamed" and featured a whitewashed photo of the building, with a full-color overlay of a Jolly Rancher candy and the brand's logo. The message they were trying to send was clearly not the message that was received by 5 Pointz, as they tweeted:
@Jolly_Rancher can ur marketing team contact us firstname.lastname@example.org— 5 Pointz (@5PointzNYC) January 4, 2014
Hershey's spokesperson Anna Lingeris responded. Here is the Twitter conversation as it transpired:
@5PointzNYC please know that I have reached out to Marie. Our apologies. Our tweet meant no disrespect and has been deleted.— Anna L (@ahhnalin) January 6, 2014
@ahhnalin absolut paid tributenot sure what u were trying to do will call u tomorrow was busy getting heat back on for last 5 pointz tenants— 5 Pointz (@5PointzNYC) January 6, 2014
@5PointzNYC great. Look fwd to speaking to you.— Anna L (@ahhnalin) January 6, 2014
In response to a fan's commentary on Jolly Rancher's apology tweet, @5PointzNYC then tweeted "they did not know better they will ..lets embrace endorsement with Hersheys and build for a great wall." Legeris liked the tweet, so everything seems to be copacetic. A Hershey x 5Pointz mural seems the only logical next step.