They say there is no such thing as bad publicity, and that is apparently the case for Jay Z’s holiday collection with Barneys New York. Despite the entire backlash behind the racial profiling controversy that hit before the release, the collection did fairly well, numbers-wise.
In just two months the collection sold $1 million dollars in profits, according to the NY Daily News. Not bad considering the collection as a whole cost a small fortune. It seems buyers had no problem balling out on $58,000 crocodile jackets from Rick Owens and $70 dollar Barneys tees.
One positive angle of this is that 100 percent of the profits will go to The Shawn Carter Foundation. Prior to all the controversy only 25 percent of the profits was only allotted for the foundation, but Jay worked out a sweet deal where basically everyone wins. Now the milli has gone toward providing educational opportunities to those who may not have had the chance to experience higher-learning otherwise. It's a fitting end to this strange story, but Jay Z wouldn't have gotten where he is today if he didn't know how to make serious maneuvers with him and his cause coming out on top.
[via Rolling Out]