This is kind of hilarious. The location of the Been Trill store in NYC was being kept under wraps, until the shop's neighbor snapped a pic of the brand new storefront. Leo NYC Luxury, a store that appears to deal with the type of Chanel handbags that are copped by Midwestern tourists, welcomed its new neighbor to the 'hood with, appropriately, a hashtag-heavy Instagram photo, including #271Canal.
The revamped Been Trill site launched yesterday, and the brick and mortar shop was also supposed to open up yesterday. In the New York Times, Heron Preston had said that the wavy store would exist "in one of those rinky-dink souvenir malls," Preston said. "Across from us, they sell pipes and bongs and cellphone cases and fake purses." If anyone thought he was bluffing, Leo NYC Luxury, which bills itself as a "luxury accessories connection" on Twitter just proved you wrong.
UPDATE 1/3/2014 6:34PM: Virgil Abloh, Heron Preston, and Matthew Williams have been posting photos of the newly opened Been Trill store at 271 Canal St. on Instagram. Check out the images below for a look inside the space, plus to find out what sorts of gear you can get your hands on.