It's normal to see pop-up shops in small storefronts, or on one floor of a department store, posting up in someone else's space for a bit. But Goodlife, a brand that embraces moments of contentment and luxury in life, wouldn't settle for makeshift decorations and haphazard displays in a nameless area.
So, the company's folks took lavish to the next level, and set up camp at the Viceroy Beachfront Anguilla Resort in the Caribbean Leeward Islands.
Pick up terry sweatpants, graphic tees with perma-vacation images and color-blocked board shorts from the company's holiday collection at the resort, situated on the white sand of Anguilla. Browse soft basic t-shirts and jackets handcrafted in the U.S., then make your way over to the ocean view spa, get a massage. Watch the aqua waves roll in.
Visit the pop-up shop on December 30th and 31st. Check out Goodlife for details and Viceroy Anguilla for photos.