FUCT has always taken the road less traveled when putting together lookbooks. There are no Tumblr model girls, no scenic backdrops, and no cool dudes staring blankly into the camera. Instead, what it highlights with its seasonal collection are real life situations happening somewhere around the world. What other brand do you know that would visit one of the deadliest cities in the world to shoot a lookbook?
Titled “Due in Time”, the Fall 2013 lookbook travels to Bangkok, Thailand to explore what a normal day is like. The label highlights the everyday struggle of people hustling however they can just trying to make a living, while enjoying life. This city is a major tourist hub, but what FUCT came out with are images you probably won't see when you’re sightseeing. Of course, the brand had a few of the locals model some of the pieces from the upcoming collection, and the clothes looked just as tasty as some of the street meat.