Check out the debut launch video from New York City design collective Cake, above.

The video was directed by Jake Frey and shot and edited by Spenser Holstein. Frey is the creative director of Cake and also appears in the clip as a model, along with Pamela Linke and Joshua Watkins. Holstein has previously worked on music videos and other promotional projects. 

While showcasing what the company is all about aesthetically, this clip also serves as a kind of music video/cross-promotional branding tool: the music is a dark remix of Massive Attack’s “Angel” by Killmachine. Also it’s just pretty sick to watch. Cake said via their Twitter feed that this is one of many videos to come. 

If you’re unfamiliar with the studio, this is how they describe themselves:

Cake is a cutting edge New York City studio pushing the boundaries of apparel and objects. Cake brings a high level of invention to things that would be otherwise overlooked.

Each item that you see is treated with the utmost care and discipline when it is created for you. Every product represented holds a purity and mystery into even the smallest of details. We invite and encourage you to discover what we make and to be a part of the new.

Cake also facilitates face-to-face collaborations with the most creative people of our time. These collaborations result in the fruition of creating something unexpected from the extremely creative. 

We are afraid of nothing and we will never stop until everything that you wear, see, and experience is beautiful.

Check out what they have to offer here.

[via CakeWorldwide]