Socks are the perfect exclamation point to any outfit. Yes, you can put together the ill shirt-pant combination, but the right pair of socks serves as the personality you otherwise can't express with the rest of your 'fit. And if you live in any place with intemperate weather, you're bond to be a fan of socking-up year-round.

British Columbia is a place where you're going to need a pair of socks, and Mr Gray is ready to outfit all those who want to stand out. For fall 2013, the brand will release a large selection of patterned and colored socks that are all made in Japan, and that the brand just showed at Liberty Fairs in Las Vegas. The brand even shot a rad lookbook with dudes that style it up amongst rocks, raging rivers, and find time to kick back and relax.

If you're a fan of Fair Isle, camo, or colorblocked options, then there's going to be more than ample choices you'll dig. But don't sleep on how the socks are worn in the editorial, either. The outfits of rolled up chinos, chambray shirts, and lightweight running sneakers are a good look for anyone. Expect the socks to be available in the near future, so check back for further information.