The Evolution of the Hypebeast: An Illustrated Guide

Early 2000s: The OG Sneakerhead

Favorite brands: Supreme, Jordan Brand, Recon, Subware

Sneaker culture has existed long before the Internet, but in 1999, Nelson Cabral's NikeTalk forum allowed like-minded dudes to talk all things Jordan. The whole "sneakerhead" thing really popped off in the early 2000s, when Stussy started collaborating with Nike, and Nike SB started hooking up with skate companies to make kicks even non-skaters drooled over.

1. Yankees fitted
2. Worn-in Supreme Box Logo T-shirt
3. Old Navy Cargo Shorts
4. Supreme x Nike SB Dunk Lows (NikeTalk trade for Jordan 1 Retros)

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