The Evolution of the Hypebeast: An Illustrated Guide

2012: The Designer-Dripped #Influencer

Favorite brands: Givenchy, En Noir, SSUR, Black Scale, 3.1 Phillip Lim, Balmain, Comme des Garcons

Hip-hop, menswear, and fashion have all combined to be a dominant force when it comes to influencing what guys wear. Rappers' penchant for Givenchy T-shirts (sup, Riccardo Tisci?) turns the brand into a hot streetwear brand despite its high-fashion prices. SSUR's "Comme des Fuckdown" pieces channels the spirit of Canal St. bootlegs with a subversive bent, making the "fashion parody" its own genre. Dudes begin trading in their well-worn raw denim for designer pieces like Balmain biker jeans and En Noir leather sweatpants, ushering in the "all-leather everything" trend. Paying for things becomes passé, the real move is getting brands to send you shit for free, because Instagram and Tumblr helps any person create a "personal brand" with which they can influence other people to buy whatever they're wearing.

1. SSUR "Comme des Fuckdown" Beanie (Paid for in "blogger bucks")
2. 3.1 Phillip Lim Braided Leather Jacket (On loan from the showroom)
3. Givenchy Shark Sweater
4. En Noir Leather Sweatpants (Gifted from Rob Garcia)
5. Nike Air Yeezy IIs

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