The Evolution of the Hypebeast: An Illustrated Guide

2009: The Streetwear Survivor

Favorite Brands: Mishka, ONLY NY, Stussy, CLOT, Nike Sportswear

Streetwear brands wane in popularity, but the whole varsity jacket with a T-shirt thing stays around. Waxed denim becomes prevalent in a world where breaking in your jeans are the norm. Instead of fading, the waxed coating becomes shinier over time, giving them a shiny, leather-like look. Companies like Mishka, ONLY, and PEGLEG NYC still cater to downtown cool guys who love graphic tees and snapbacks. Meanwhile, cult brands like Nom de Guerre, Noah, and Spruce elevate streetwear to a more menswear-friendly territory with higher-quality hoodies and more tailored pieces.

1. Mishka Varsity Jacket
2. ONLY NY T-shirt 
3. PEGLEG NYC x Opening Ceremony x G-Shock Watch
4. Nudie Thin Finn Black Waxed Denim
5. Air Yeezys (Camped out for 1 week before; Ate ramen for 6 months after)

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