Derived from "Holy Grail," this refers to a high-priced item that is v.v.v. #rare, usually from a lauded designer like Rick Owens, Junya Watanabe, or Maison Martin Margiela. A "grail" is something that's often saved up for or scored for much less on the aftermarket, whether via a clothing forum, consignment store, or eBay. This can also be used to refer to sneakers like Air Yeezys or Banned Jordan 1s.