The Evolution of Denim in Hip-Hop

Cross Colours give jeans a message.

When: 1992

Loud and proud, Cross Colours was hip-hop's denim soapbox in the '90s. Carl Jones and T.J. Walker's South Central, Los Angeles-based brand touted clothes without prejudices. Cross Coulors was filled with awww-inducing messages like "Stop D Violence" and "Educate 2 Elevate" against a very bright color palette. The feel-good denim line pushed acceptance and social consciouness and was worn by everybody and their mama, from TLC to Dr. Dre to Snoop Dogg.

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