Hakuhodo Indonesia advertising agency has created a disturbing, eye-catching ad campaign called Speak Like a Native. Their purpose is to promote "creative alchemy," making new ideas out of unexpected combinations. Their series is innovative and the point comes across clear.
The series was made for Berlitz Language School which helps people, businesses, as eel as organizations release their message internationally. The images are meant to suggest that despite language differences, there is an internal universal speaker inside of us all. All we have to do is help that speaker come out. Using titles like Afrochina, Indijap, and Arabmerican, the campaign implies that everyone can speak like a native.
Hakuhodo Indonesia were happy when they received an award at the Cannes Lions Festival, a global conference centered on communications. People loved their meaningful, hilarious series. We do to.