FUCT Traveled to the World's Second Deadliest City to Shoot a Lookbook

The streetwear brand went to Juarez, Mexico for its "Raging Bull" collection.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

FUCT's "Raging Bull" collection surprised us. Not just because it had "shock-value," but there was an implicit meaning behind the brand's otherwise simple graphic T-shirts: the intertwined relationship between those trying to cross the US-Mexico border, and those who are assigned to stop them.

That's pretty heavy for a streetwear brand, but FUCT disguised the political discussion with the "light-hearted" nature of drug-smuggling. To further push the envelope, the brand went on location to Juarez, Mexico, the world's second deadliest city, to shoot the collection's lookbook. And instead of bringing run-of-the-mill models or your favorite underground rapper, FUCT decided to clad locals in the brand's crime-provoking gear.

We're not recommending this become the new trend in the streetwear world. But like war-time journalists, the brand's frontline photography gives an insight into those who inhabit a cold-blooded murder capital. A little bit of danger has been slapped back into the streetwear culture, and at this moment, it was much needed.

[via Hypebeast]

Latest in Style