Lovers of hard-to-find gear are well aware of SOPHNET. and for good reason, the brand exemplifies the slightly-tweaked aesthetic that draws people to Japanese clothing. So what would happen when a London retailer styled the Japanese brand? Awesomeness. End Clothing got a new shipment of the brand for spring/summer 2013, and in usual fashion, shot an out of this world editorial. There's a reason these guys have serious cred in the game. The collection of floral print shorts, motorcycle tees, light windbreakers, and camo-print blazers is very discrete, but undercover cool. You'll look fresh without trying too hard. Shop the collection directly from End Clothing.

[via End Clothing]