Date: Aug. 2011
In the least self-aware move ever, A&F offered Jersey Shore's Mike "The Situation" Sorrentino a "substantial payment" to not wear their stuff. Because you know, there are no other douchebags that wear Abercrombie. Sorrentino fired back with a lawsuit, claiming the retailer was capitalizing off his brand, by making T-shirts emblazoned with sayings like "The Fitchuation" and "GTL... You Know the Deal." Which is probably the smartest thing anyone from Jersey Shore has ever done.