40 Style Myths Explained

Selvedge denim is the best quality denim.

True Or False: FALSE
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While it's true that Levi's moved away from old-school shuttle looms (the type of machine that produces selvedge fabric) to ones that could produce jeans at a faster clip, it's not true that all selvedge denim is inherently better than non-selvedge jeans. There are plenty of modern shuttle looms that put out selvedge denim that isn't necessarily the best money can buy. That means companies like Gap and Uniqlo can sell selvedge jeans for under a hundred bucks, but this new denim isn't necessarily better than vintage, American-made, non-selvedge Levi's from the '70s.

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