ØDD began as a web-based boutique in 2011; however, in October 2012, the brand opened a physical store in New York's Lower East side. The brand offers avant-garde high-fashion pieces both from innovative designers and from its own namesake line. Not only do they offer inspiring pieces, but their actual space is also well-designed with commissioned installations from talented people, like Rolex Protege visual artist, Jason Akira Sommawho recently made this gorgeous film for the store's Fashion Week 2013 showing.