ØDD began as a web-based boutique in 2011; however, in October 2012, the brand opened a physical store in New York's Lower East side. The brand offers avant-garde high-fashion pieces both from innovative designers and from its own namesake line. Not only do they offer inspiring pieces, but their actual space is also well-designed with commissioned installations from talented people, like Rolex Protege visual artist, Jason Akira Somma, who recently made this gorgeous film for the store's Fashion Week 2013 showing.
New York Boutique ØDD and Jason Akira Somma Release Artful Videos of Innovative Fashion (Video)
The brand has had rapid success.
Image via Complex Original
Sign up for the
ComplexNewsletter
Your leading source for what’s now and what’s next in Music, Style, Sports, and Pop Culture.
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
Terms of Serviceand
Privacy Policy