Interview: Ronnie Fieg Breaks Down Kith's East Coast Project

Kith x Play Cloths "Just Play T-shirts, $45; Tank-tops, $42

Ronnie says: "I really fuck with that logo, it's supposed to represent a 1970s paperboy. It's an old school feel with a new graphic, so it's kind of reminiscent of how I first felt about BAPE. I wanted to bring the logo back but give it a twist with this project. Really, the collaboration was supposed to be between me and Pusha. We came up with the concept and put this thing together. Play Cloths makes some nice pieces but this was to really take my favorite element from the brand and throw it together with the project. To be honest with you, I don't really wear graphic tees, it's not my thing, but these two graphics I would wear because when you look at the graphic it's such a clever twist on what they've been doing and then adding in the Miami colorway makes it really clean."

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