Roots: Founded in San Sebastian, Spain by Lutz Schwenke in 2009.

Only true devotees of chasing the perfect wave know that the Basque region of Spain holds more than just wine and cuisine. San Sebastian is close to some of Europe's best surf, and home to TwoThirds—a relatively new brand that combines surfing and environmentalism in order to follow their philosophy, "Protect what you love."

Since 2009, TwoThirds has spread their message through simple and understated gear that's as breezy and laid-back as an afternoon siesta. Multiple facets of their operation is environmentally friendly, if not 100% sustainable, and a large portion of TwoThirds' profits goes to supporting measure that protect our oceans. Hopefully one day our oceans will look as good as TwoThirds' consistently fresh collections.