On Saturday, March 9, PIGALLE drops its Spring/Summer 2013 collection at the PIGALLE store. The brand shot an editorial with The New Order Magazine at their latest pop-up store at the Cite de la Mode et du Design. The so-called "PGL" store developed the concept of the LSD collection, which explains the bright colors and tripply visuals seen here. PIGALLE's Stephane Ashpool friends and family feature heavily in these images, which are once again shot by Daniella Benedetti—who shot their Fall/Winter 2012 editorial. Be on the lookout for PIGALLE's new website, which is also launching soon.
