If you want people to talk about your brand, give them something to remember. Streetwear brand SSUR had already built a huge buzz over the years, and its "COMME des FUCKDOWN" hats put it over the edge. But now, the brand has folks talking for a new reason: its booth at Project MVMNT didn't display any of its latest collection, but contained a Central American drug cartel crime scene. Headless bodies, bundled dope, blood-splattered money, and assault weapons and shotguns lined a crossed-off display booth. So, we have no clue what the brand will offer in the upcoming season, but SSUR will remain relevant nonetheless.

[via Freshness Mag]

LIKE COMPLEX STYLE ON FACEBOOK