20 London Fashion Insiders You Should Know

2. Sharmadean Reid

Occupation: Founder, WAH Nails; Marketing Manager, Nike EnergyStylist; Trend Consultant

WAH Nails is where all the cool girls in London get their fly manicures, and Sharmadean Reid happens to be the HBIC. When she's not overseeing her salons and pop-up shops, she's styling and consulting the likes of Nike, Ray Ban, Levi's, and Reebok. When industry insiders need to know who's next, they ask Shar. Why? Because she knows everyone in London, including photographer Tyrone Lebon. Look out for their collaborative documentaries to hit stateside soon.

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