17. Nick Bower
Who He Is: Head Designer, Stüssy
Nick Bower is part of a strong team of creative individuals like Art Director Adam Jay Weissman and Brand Manager Fraser Avey that make Stüssy the streetwear powerhouse it is today. Nick was educated at London's prestigious Central Saint Martins, which counts designers like Christopher Kane and Alexander McQueen as alumni. He followed that up with stints at Valentino and Versace before a love for surfing brought him to California.
At Stüssy, he signs off on everything from T-shirts to caps, and was instrumental in the creation of Stüssy Deluxe, introducing a higher-end line to accompany the ubiquitous streetwear label, and a new breed of customer. Quality was the goal instead of relevance, and he continues to be an integral part of the homegrown team that keeps Stüssy doing what they do best—making classic clothes on their own terms, while cultivating a massive, but totally organic following.