25. Michael "MEGA" Yabut
Who He Is: Co-Founder, Black Scale
Founded in 2007, Black Scale really came into its own in the past year. Alfred De Tagle and MEGA started the brand as a side hustle from their gigs at HUF. In fact, Hufnagel was MEGA's industry mentor in many ways. Embracing dark colors and occult imagery from the start, the brand found itself a part of the currently popular street goth aesthetic—as their snapbacks and T-shirts easily paired with designers like Rick Owens. Black Scale's fan base grew exponentially in the past year, due in part to the endorsement from their most famous customer to date, A$AP Rocky. As the story has it, Rocky began to wear Black Scale after the label opened a store in New York City in 2011. And while not exactly parallel in their trajectories towards stardom, MEGA and Black Scale have certainly benefited from the Harlem MC's success.