23. Matthew Williams

Who He Is: Designer; Co-Founder, #been #trill

One of the undercover talents behind the striking visuals of performers like Lady Gaga and Kanye West, Art Director Matthew Wiliiams and his fellow #been #trill cohorts find themselves calling a lot of the shots in streetwear these days. Case in point: their popular collaboration with Stüssy, which gave the neo-dadaist faux movement some validation. Other projects of his include album cover design and video direction, namely the polarizing Hood by Air Spring/Summer 2013 lookbook video which capitalizes on the dark, high-fashion-inspired look he championed. This diverse skillset makes him someone who currently plays an instrumental role in the direction and aesthetic of buzzed-about gear.