Who He Is: Founder, Staple Design and Reed Space
Since it opened in 2003, Reed Space has become a streetwear institution in New York. Its owner, jeffstaple, not only launched his own in-house label—Staple Design—but also edits the in-house magazine Reed Pages. His ascent to streetwear superstardom can be traced back to 2005, when Staple designed one of the most highly-coveted Nike Dunks of all-time, the "Pigeon Dunks." Since then, the Pigeon logo has graced both Staple Design clothing and a handful of other collaborative efforts, including a New Balance 575 sneaker and Kangol 5-panel hat. As for Reed space, the store carries some of the best streetwear labels on the market, such as FUCT, Acapulco Gold, Norse Projects, Fragment, Reigning Champ, Undefeated, and nameless others. As both a designer and a curator of quality product, jeffstaple can't be stopped. The combination of these two talents are what put him in the top 5, where he should remain for years to come.