Selfridges No-Noise Shop Leaves Iconic Products Without Logos (Video)

Levi's 501s and tees get "de-branded" as does makeup and ketchup for the British shop.

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Ask yourself, when was the last time you relaxed in silence? With so much to pay attention to these days, everyone has become a professional multitasker to keep track of everything. London retailer Selfridges is taking a different approach to retail as it presents the No-Noise campaign for 2013.

With the crowds at big chain retailers already enough to give people headaches, imagine a shopping space where everything is free of all noise—literally and figuratively. Brands including Levi’s, Beats by Dre, and Marmite have offered to de-brand their goods for the store's Quiet Shop. Selfridges even took the time to de-brand their own shopping bag. Check out the clip above explaining this new way of shopping. 

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