This no logo cap from Norse Projects is super clean, super simple, super basic. I’m all about super basics lately. If it looks like I bought it from Costco or a truck stop, I’m gonna buy it. Although if we have to be completely honest, the whole "no logo" hat thing is kind of a misnomer since there is a small logo on the back. CATCH US KEEPING BRANDS ON THEIR TOES—WE’RE LIKE THE 60 MINUTES OF MENSWEAR. EXCEPT NOT AT ALL. But I’m not gonna be too hard on Norse Projects. I tell people I’m "responsible" all the time, but what I really mean is I’m responsible about updating my wishlist on Yoox. Sue me.