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How East Coast Skateboarding of the '90s Influenced Streetwear Mark Gonzales

Where Do You Think Supreme Is From?

Long before you camped out for clothes that you would lightly wear or cop just to resell, real skaters, who lived actual, awesome lives, helped build the identity behind the most sought after streetwear brands of today.

Mark Gonzales, Jason Dill, Harold Hunter, and more all donned the Supreme logo before there was a Hypebeast. And while you may cop your camp cap to match your LeBrons or Retro Jordans, the brand exemplifies the mysterious Downtown cool that is the core of East Coast skate culture. An exclusivity that is imitated but hardly understood by bystanders. Most people just feel intimidated and off put—sort of like when you walk past a group of menacing teenagers on the street.

Supreme was the secret rite of passage to a subculture that existed before Internet hype. The cool thing about the brand is that it has never tried to be anything, except itself. And although the brand has recently been profiled by The New York Times, don't expect James Jebbia to change a thing.

So, next time you lace up your exclusive Nike SBs, put on your 5-panel cap and Alexander Wang sweatpants, just remember why you know why you (and everyone else on the Internet) dress like you do.

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