Levi's Pledges to Go Green in 2013

Blue goes green.

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Complex Original

Image via Complex Original

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Levi's is once again leading innovation in the denim world. Not only does the San Fransisco-based brand pledge to disclose the discharged water contents from its wash processes, but it also plans to phase out the use of certain harmful compounds used in production. Also, Levi's has received approval from the likes of Greenpeace with its attempts to produce a more sustainable product. We're excited for this news and hope that the brand's quality stays on point through out the transition.

[via Style Blazer]

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