Yes, we too have seen enough vintage tattoo graphic twists (though here the art does come from a legit practitioner, Aniela). However, look beneath the surface of Good Ol' Sailor Vodka's inked up skin and you'll find a more interesting design story. These bottles are plastic, making this Sweden's first vodka in a PET bottle. The liquor within is also one of the first made from organically grown, Swedish barley. Go ahead and call it eco-vodka.
Hats off to Mattias Broden for his work on the packaging.