These days, a lot of dudes forego a watch entirely, and instead just check the time on their cell phone. But a good watch was never just a time-telling tool. In fact, it’s probably the most important accessory choice guys have (ascots aside). It used to be that the truest sign of upscale manliness (at least when it came to what was on your wrist) was a certain Swiss brand. While the legendary crown logo is still very much relevant, it is no longer necessary in order to impress. The digital watch has made a big comeback, with a range of bold designs and eye-catching colorways now available. The only reason you need to pull your phone out all night is to add some pretty young thing’s digits.